Select Page

Chris Lorensson

My goal is to improve lives through well-designed technology. I believe that users should be at the center of design, and that great design requires as much iteration as it does reduction.



UNICEF Kid Power - User Experience Designer

Jun 2015 – present; Health, Fitness, non-profit
I led the user experience design for UNICEF Kid Power applications; listening to customer needs and distilling analytical data to ideate, plan, prototype and design features for iPhone, Apple Watch and Android devices. Working within a cross-functional, remote team, I presented concepts in the forms of sketches and functional prototypes, then collaborated on feature details before delivering fully-rendered and specified designs while working closely with development during implementation.

Calorie Cloud - User Experience Designer

Jun 2015 – present; B2B, Health, Fitness, Wellness non-profit
Leading the User Experience Design for the Workplace Activity Challenge product. Was a key part of feature planning. Led the platform redesign effort focusing on end-to-end communication strategies to optimize employee engagement. Designed and specified the white-label application efforts and worked closely with development during implementation.

Elevation - SVP Design

Mar 2012 – Dec 2014; B2B Design service, software
As a small service agency – turned software startup, I transitioned the team away from design services and into a remote, agile team until the end of the transition. Led the User Experience research, design and front-end code for AlbumExposure and PhotoChute; both proofing & sales platforms for professional photographers, in addition to several web design projects such as Providence and J Street Hospitality.

cxpartners - Creative Director

Mar 2007 – Sep 2007; UX Consultancy
Industry-leading privately held user-centered design consultancy. Functioning as the in-house Creative Director & Senior UI Designer within Agile environment. Developed user-interface redesigns and proof-of-concepts for Planning Portal,,, TheTrainline and Ebay. Adobe InDesign, Photoshop and Axure used to develop interactive functional prototypes, wireframes and rendered interfaces.

Ascentric - Chief UI Designer

Sep 2011 – Mar 2012; Financial Investment Software
Headed IX/UX/IA design on Agile team within Waterfall company. Developed wireframes, personas, task models and user journeys for two complex web-based applications: intranet web-app and core product offering. Worked with Business Analyst to gather requirements and translate them into Agile ‘sprints’ and ‘stories’ for both design and development. Deliverables included design and code documentation, HTML5 & CSS3 code and interactive mobile prototypes within MVC/Sharepoint environment. Mobile prototypes utilized JQuery Mobile. Core product offering specialized in white-label ability for Independent Financial Advisor clients.

Fasthosts - Chief interaction Designer

Nov 2009 – Aug 2010; Web Host
Privately held web domain and hosting provider. Acting as Head of UX, Senior UI Designer and Senior Interaction Designer for internal web-based product offerings and web-based marketing efforts. Deliverables include functional prototypes, fully-rendered interface designs and marketing designs using Adobe Photoshop, InDesign and Axure inside mixed Agile/Waterfall company.

Flourish - Design Consultant

Oct 2007 – Mar 2009; Digital Marketing
Moonlighted both in-house and remotely to design and build HTML emails and web advertisements for Coca-Cola, Betfair and Wickes within Waterfall company. Designed fully-rendered HTML emails within Adobe Photoshop, sliced them into HTML & CSS, then ran email tests for spam & iCANN compliance.

The DuBois Agency - Creative Director

Mar 2003 – Oct 2005; UX Marketing Design Agency
Acting as Senior Designer, Art Director and Creative Director. Responsible for managing and leading the design team through various marketing, broadcast and user-centered design projects for Cadillac, Toyo Tires, Rosen Entertainment, K&N Filters, California Police Chief Association and politicians. Developed websites, brandmarks, trade show displays and marketing pieces, and directed photo shoots. Typical software included Adobe Photoshop, InDesign, Illustrator and Dreamweaver using technologies such as vector illustration, HTML, CSS, PHP and Javascript for both web and print mediums. Won 2004 Addy Award for best website design.

(Company dissolved after death of proprietor, Jerry DuBois, 2005, website removed)

Hautlab Music Group - Creative Director

Jan 2000 – Feb 2003; Creative Director
Privately held Agile independent music, clothing and magazine label. Hired and led 4-person design team to produce online interactions, CD albums, microsites, eCommerce, marketing materials, apparel and experience designs for recording artists, our own clothing line and our nationally distributed free music magazine Hautwired. Typical software consisted of Adobe Photoshop, Illustrator and InDesign, Dreamweaver using technologies such as HTML, CSS and Javascript.

Lorensson&Co. - Consultant

Nov 2005 – Dec 2014; User Experience Design Consultancy
Acting as Lead Designer, Creative Director and Head of UX for direct and contract clients such as BBC, Flourish, Ascentric, cxpartners and Fasthosts. Concepted and designed complete brand & brand guides, print materials, websites and complex user experiences. Core technologies include WordPress, HTML5, CSS3, PHP, JQuery and Git. Frequent direct client and project management throughout all projects. Became well-known in England as one of the ‘go-to’ WordPress specialists. All agile, all the time.


User Experience Design

  • Requirements Gathering
  • User Research
  • User Interface Design
  • Information Architecture
  • Design Technology
  • Wireframing
  • Rapid Prototyping
  • Brainstorming & Collaboration

Software & Services

  • Sketch
  • Figma
  • Adobe Illustrator
  • Paper by 53
  • Adobe Photoshop
  • Adobe InDesign
  • InVision
  • Prott

Principles & Approaches

  • Mobile First
  • Less is More
  • Prove Theories
  • Design to Delight
  • Interaction Feedback Loop
  • Launch, Listen, Iterate
  • Team User Testing Participation
  • Protect Time

Front-end Development

  • HTML5 / HAML
  • CSS3 / SASS / SCSS
  • PHP
  • Ruby on Rails
  • jQuery UI & jQuery Mobile
  • GitHub & GitFlow
  • Sublime Text & Atom
  • Accessible semantics



  • Clear, Visible Goals
  • Open Communication
  • Questions Encouraged
  • Lean & Agile
  • Culture of Learning


  • Positive and Realistic
  • Early Adoption
  • Flat Collaboration
  • Experiment with Tools
  • Share Learnings


  • Open, Honest Feedback
  • Encouraging & Positive
  • Goal-Oriented
  • Realistic Expectations
  • Dreaming Encouraged


  • Discussing Design Values
  • Experimental Approaches
  • Protect Our Time
  • Protect Our Focus
  • Dream Big, Dream Often


Chris has been a pleasure to work with and contributed to the design, launch of growth of UNICEF Kid Power [… with his] vast set of skills that go beyond UX combined with his eagerness to help in any situation. He mentored other team members and happily did whatever it took to help us meet our goals.

Troy Hickerson

Co-founder, UNICEF Kid Power / Calorie Cloud

Chris is […] a rare breed – a graphic designer, who codes and has usability experience. Chris was always quick to understand the brief and helped us with projects from “we need get it done quick and good” (which turned out to be ‘very good’, thank you) to “let’s create something great from scratch”.

Giles Golborne

CEO, cxpartners

I worked with Chris on a number of projects and was really impressed with excellent design skills. He has a fantastic eye for detail and his openness to feedback (both from user testing, stakeholders and colleagues) made him a joy to work with.

Anthony Mace

UX consultant / Associate Lecturer, University of the West of England

I have worked with Chris over the years and during this time he has always provided an excellent professional service.

Neil Hecquet

Joint Managing Director, Flourish

Chris is a joy to work with. Not only is he a great UX Leader, with an ability to help make any product shine, Chris is a wonderful mentor who continually helps teams learn new things and improve the process in which they work.

Luke Mysse

Activator. Strategic thinker. Passionate Communicator. Helper of others., Calorie Cloud

Chris is a super helpful and thoroughly nice chap. He’s passionate about design and has done loads to support the UX community in Bristol. Recommended!

James Chudley

Experience Director, cxpartners

Send me an email

4 + 3 =

Articles on Medium

Meaningful HTML Semantics

How to best use the semantics available today.

Word-flow on the Web

Here's how web typography can be just as good as in-print.

Designing Usable Buttons

Button interactions can make or break the usability or accessibility of an application.

Wordpress Content Strategy

The 3 most important things when planning a Wordpress site.

The UX of Whitelabels

Considerations and tips when designing white label applications.

The Framework for Mystery

How to captivate your audience, independent of medium.