# Chris Lorensson

> Product design leader with 25 years across nonprofit, fintech, entertainment,
> edtech, and government — from UNICEF to financial platforms. Builds teams and
> products on a culture of honesty and trust. AI-fluent, not an AI expert.

Chris Lorensson is a Director / Head of Product Design–level leader currently
working as **Design Director at TIGER 21** (2022–present). The through-line of
his work is people and a culture of honesty and trust — building the teams,
relationships, and operating rhythm that let design do its best work.

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## Leadership scope (stated honestly)

- Led teams of up to 5 direct and 8 indirect reports; owned hiring and performance.
- Did not own budget.
- Consistently a player-coach (lead IC + manager); ~80% manager in the current role.
- Range across enterprise SaaS, fintech, edtech, nonprofit, government, and own studios.

## How he leads

- **Keeping craft close** — a player-coach: hands in the work, earning trust and empowering the people he's growing; the team sets the bar and holds quality together.
- **A natural mentor** — has mentored designers publicly and for free for 15+ years; growing people comes first and is never delegated.
- **AI is a valuable tool** — uses AI daily and encourages every tool that helps; it moves too fast for any one expert, so teams learn from each other and adopt it where it earns its place. Not an "AI expert," not chasing hype.
- **Outcomes are the deliverable** — design earns its seat by what it delivers to the people using the product and the business behind it; craft and process serve the outcome, never become the goal.
- **Honest, open culture** — a kind, honest culture where openness is the default and emotional health and safety are foundational; real feedback inside real relationships. He leads in a genuinely people-first ("soft") way and is seeking teams that value that fit.

## Featured work

- **TIGER 21** (current, Digital Design Director) — sole design leader for the digital platform serving an ultra-high-net-worth member network; owns product design end to end and shaped/ideated the product strategy. NDA: described in prose only, no visuals.
- **UNICEF Kid Power** (Head of UX Design) — a wearable-and-app program turning kids' activity into therapeutic food for malnourished children; named a TIME Best Invention of the Year.

## Recognition

- TIME Best Invention of the Year — UNICEF Kid Power
- 2004 Addy Award — best website design

## Links

- [Website](https://chrislorensson.com/): full career, leadership approach, and timeline
- [LinkedIn](https://www.linkedin.com/in/lorensson/): complete work history
- [Music](https://hygiene.hiphop): hip-hop production
- [Poetry](https://slurpgulpandstartonsounds.com): writing

## Contact

Open to conversation via the contact section at https://chrislorensson.com/#contact
(this is a career/info site, not an availability listing). Based in Fort Collins, Colorado.