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Chris Lorensson

Product Design since 1999
Send a message or see my LinkedIn

Design Leadership

Half of my experience has been as a design leader. I try to be the leader I would want to follow: someone with credible expertise, no ego, a team player and a teacher.

Design Technology

I’ve learned that understanding Design’s underlying technology improves the final product. So, to be a better designer, I strive to first become a technologist.

Design Operations

I’ve never experienced a successful one size fits all methodology. But evolving methodologies that are crafted together seem to work. I’m passionate in this area.

Synth Studio

A passion project marrying my love for design and music production. I designed the artworks, the brand and setup the online presence. Visit

Fizika Flex

I designed and developed the front end of this app for the senior wellness program partnered with fitbit. The end-to-end project also entailed market research, competitive analysis, focus groups, user testing and a back end administration portal. Visit


Ideated, designed and prototyped this proof of concept for Active for Good showing how a separate brand and experience can motivate physical activity using a bring-your-own-device model.

Design Systems

I’ve crafted several dynamic, responsive and component-based design systems using Adobe XD, Sketch and Figma. Perhaps more importantly, integrating those systems deeply with developers using tools like Storybook and Frontify help keep everyone aligned with these living systems.

UNICEF Kid Power

I led the User Experience and Interface Design for the Kid Power ecosystem of hardware & software experiences that help kids get active and save lives through physical activity. Read the case study on Medium or visit

Design Ops

Optimizing design operations can be as obvious as technical component documentation, or as tactical as standardizing a design resource that helps developers navigate designs. Taking an iterative and collaborative approach to developing integrated Design Ops is the right way to approach this living process.


I worked with PureUsability to test and redesign this Federally mandated universal web widget which lives on the web page of every British higher education course. Visit

Active for Good

I led the User Experience and visual design for this consumer and enterprise wellness program that converts employees’ physical activity into life-saving packets of RUTF, which treat kids suffering from Severe Acute Malnutrition. Read the case study on Medium or visit

American Cancer Society

I led the User Experience design for the new volunteer community based on the Salesforce platform and guidelines for American Cancer Society. Visit


I led the User Experience design of this interactive prototype of Pearson’s new online & blended learning platform, based upon Salesforce. Visit


I named and designed the brand and web-app of this end-to-end service for professional photographers while working within the developer environment to code the front end. Read the case study on Medium

Zimmer Biomet

I designed this proof-of-concept prototype for medical device leader Zimmer Biomet assuming a Salesforce platform implementation for field sales agents. Visit


I designed the brand and web experience within a developer environment for this non-profit thought leader in orphan care. Visit

Various Branding

Designing logos is how I got started in design. I’ve designed many brand marks over the years, and I love the simplicity and analog nature of this practice. A good brand can flex when needed, but also be the grounding element in an experience.