Sometimes it feels like the messaging is just outdated. Like Sydney Sweeney trying to sell American Eagle jeans by being pretty, or Jason Momoa trying to tell me I’ll look like him if I buy his creatine powder. I thought that, by now, we might be past this kind of marketing.
On the other hand, it’s a nice feeling to be bit more ad-blind as a consumer nowadays. I just kind of ignore the hype. Mainly because I’m so bored of it all, and I’m hoping for something new and refreshing. Like—I can’t believe no one has made an affordable housing complex using Nader Khalili‘s insanely-cheap-and-effective Superadobe. I had an opportunity once to visit his test site at Cal-Earth in the Mojave Desert. This stuff is amazing, beautiful, easy to use and literally dirt cheap (it uses local dirt). That would be new; taking like a tiny percentage of what it would cost to address the housing crisis and build a ton of these communities on some of the giant surplus of land or abandoned malls across The States.
That was a rant. But this picture reminded of how, oftentimes our systems are our own worst enemy; even when solutions are staring us in the face. I mean I’m looking at things like superadobe and I’m like what about this? But in reality, I have to fill out eight forms and hire a lawyer and spend 20 years lobbying before anything like this could happen. Something is wrong with that picture. Kind of like this picture… of course it’s a dead end.